Okay, so I’m thinking about going back to school to get my Master’s in Marketing. I’ve been working in the field for about 5 years now, and I feel like a degree would really help me advance into a management role. The problem is, with my current job and family responsibilities, a traditional on-campus program is just not feasible. I’ve been looking into online programs at some reputable universities, but I’m worried about how employers will perceive a degree earned online compared to a brick-and-mortar program.
Specifically, I’m concerned about:
- Do employers think online degrees are less rigorous or challenging than on-campus programs? I don’t want them to think I took the easy way out.
- Are there certain industries or job functions where an online degree is more accepted than others? I’m in marketing, but I’m also open to exploring adjacent fields like advertising or public relations.
- What can I do to mitigate any potential negative perceptions of my online degree? Are there certain accreditation bodies or program features that I should look for to boost my credibility? Should I be focusing on networking or highlighting my work experience more?
- Does the reputation of the university offering the online program matter more than the fact that it’s online? Is a degree from a well-known university online better than a degree from a lesser-known university in person?
- How do employers view candidates with degrees earned from fully-online universities (like University of Phoenix or Western Governors University) compared to online programs offered by traditional universities (like Arizona State University or Penn State)? Is there a significant difference?
I want to make sure I’m making a smart investment in my future, and I’d love to hear from anyone with experience on either side of this – employers who have hired people with online degrees, or individuals who have earned degrees online and found success in their careers.
Answer
Employers’ perceptions of online degrees are complex and vary depending on several factors, including the specific employer, the industry, the type of job, the quality and reputation of the online program and institution, and the candidate’s overall qualifications and experience. Here’s a detailed breakdown:
Factors Influencing Employer Perception:
-
Accreditation: Accreditation is arguably the most crucial factor. Employers generally prefer degrees from regionally accredited institutions, regardless of whether the program is online or in person. Regional accreditation is often seen as the gold standard in the US, indicating a certain level of quality and rigor. National accreditation, while legitimate, may not be as widely recognized or accepted, particularly for certain professions or advanced degrees. If an institution lacks accreditation, the degree is unlikely to be viewed favorably. Employers often verify accreditation through databases maintained by the Council for Higher Education Accreditation (CHEA) or the U.S. Department of Education.
-
Institutional Reputation: The reputation of the university or college offering the online program plays a significant role. A degree from a well-known and respected institution, even if earned online, generally carries more weight than a degree from a lesser-known or unproven online-only institution. Employers often have established perceptions of certain universities, based on their historical performance, research output, graduate outcomes, and selectivity. Degrees from established brick-and-mortar institutions that have expanded into online education are generally viewed more positively.
-
Program Quality and Rigor: Employers are increasingly scrutinizing the quality and rigor of online programs. They want to be assured that the online coursework is as challenging and comprehensive as traditional in-person programs. Factors that contribute to perceived program quality include the curriculum, the qualifications and experience of the faculty, the availability of student support services (e.g., advising, tutoring, career services), the use of technology and innovative teaching methods, and the opportunities for interaction and collaboration among students and faculty. Some online programs incorporate elements like proctored exams, real-time video conferencing, or required in-person components to enhance credibility.
-
Industry and Occupation: Certain industries and occupations are more accepting of online degrees than others. Technology, business, and healthcare are fields where online education has gained considerable traction and acceptance. Fields that require hands-on training or extensive laboratory work (e.g., engineering, medicine) may still place a higher value on traditional in-person education, although even these fields are increasingly incorporating online elements. For some regulated professions, such as law or medicine, online degree programs may not meet licensing or certification requirements in certain jurisdictions.
-
Job Level and Experience: For entry-level positions, employers may place more emphasis on the prestige of the institution and the perceived rigor of the program. For mid-career or senior-level positions, experience often outweighs the mode of education. An online degree can be a valuable asset for experienced professionals seeking to advance their careers, acquire new skills, or change fields. Employers are often more interested in the skills and knowledge that a candidate has gained, regardless of how they were acquired. The candidate’s work history, accomplishments, and references are typically given more weight.
-
Skills and Competencies Demonstrated: Ultimately, employers are looking for candidates who possess the skills and competencies required to perform the job effectively. An online degree can be a valuable credential, but it is not a substitute for demonstrating the necessary skills and abilities. Candidates should be prepared to articulate how their online education has prepared them for the job and provide concrete examples of their accomplishments. They should highlight skills such as critical thinking, problem-solving, communication, teamwork, and adaptability, which are often developed in online learning environments.
-
Perceptions of Online Learning: Some employers still harbor outdated perceptions of online learning, viewing it as less rigorous or less credible than traditional education. These perceptions may stem from concerns about academic integrity, the lack of face-to-face interaction, or the quality of online instruction. However, attitudes are changing as online education becomes more prevalent and sophisticated. Many employers are now recognizing the benefits of online learning, such as its flexibility, accessibility, and ability to accommodate diverse learning styles. The COVID-19 pandemic also accelerated the acceptance of online learning as many traditional institutions shifted to remote instruction.
- Transparency and Communication: Candidates who have earned online degrees should be transparent about their educational background and be prepared to address any questions or concerns that employers may have. They should be able to articulate the reasons for choosing online education, the challenges they overcame, and the skills they developed. They should also be able to provide evidence of the program’s rigor and quality, such as course syllabi, assignments, or projects. Highlighting any relevant internships, research projects, or extracurricular activities can also strengthen their candidacy.
In summary:
While acceptance is growing, an online degree’s impact on employment prospects depends on accreditation, institutional reputation, program quality, industry norms, job level, the skills acquired, and overcoming potential employer biases. Employers prioritize accredited institutions and demonstrable skills.